MT Sales Fundamentals E-Learning

12 January 2021 - 31 December 2021, 11:59 PM




Manufacturing Technology Sales Fundamentals is strategic professional development for recently hired salespeople and application engineers or service technicians migrating into sales. The course was developed by industry-veteran Dave Poling and features Steve Lesnewich, AMT Vice President, Member Services, and Greg Jones, AMT Vice President, Smartforce Development.

The e-learning course is self-paced and consists of an introduction plus 14 video-based learning modules that cover everything from relationship-building skills, personal branding methods, and marketing techniques, to the "Fundamentals" and “The Six-Step Process of Sales” for our industry:
  1. Prospecting/Phone Qualifications
  2. Shop Tour & Survey
  3. Verification
  4. Justification
  5. Product Presentation
  6. Commitment
All 14 learning modules are available for 90 days. Upon completion of the learning modules, students submit two assignments as a final knowledge check. Certificates of completion are awarded pending successful and timely assignments.

This course is an optional first step towards becoming a CMTSE, Certified Manufacturing Technology Sales Engineer. Note: Completion of MT Sales Fundamentals does not result in CMTSE certification.

To inquire about in-person MT Sales Fundamentals workshops, contact



  • $395 per person: AMT members (if registering multiple attendees at once, $345 per person after first registrant)
  • $495 per person: non-members (if registering multiple attendees at once, $445 per person after first registrant)


  • Registration is permanently open for year-round enrollment.
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Getting Started

  • Within 2-3 business days: an AMT representative will provide login access to MTUniversity (via email).
  • Students have 90 days to complete all course modules and submit two assignments.



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MT Sales Fundamentals E-Learning